AUDIO · MUSIC · CONTENT MARKETING
Jot Singh
I market audio & music products to the people who live for them.
Musician, content creator, and performance marketer. I’ve grown a 58K-subscriber music channel to 6.6M+ views, built a $20K+ audio-gear business, and run 6–8x ROAS ad campaigns. I speak fluent musician and fluent marketing — exactly the bridge a consumer audio brand needs.
6.6M+
Music video views
58K+
YouTube subscribers
$20.7K
Audio gear sold
6–8x
Ad ROAS
ABOUT ME
Hi, I'm Jot.
I live where music, audio gear, and marketing meet. As Jotti, I’m an independent recording artist — I write, produce, and edit my own music videos and have grown my channel to 58K+ subscribers and 6.6M+ views, with covers hitting 1.6M views and sessions recorded at EastWest Studios alongside John Mayer’s bassist.
I’m also the founder of GearChamp, where I source, repair, and resell audio equipment — mixers, synths, and studio gear — generating $20.7K+ in revenue at ~40% margins. I know these products inside out, and I know the people who buy them, because I am one.
On the marketing side, I run paid media on Meta and Google for premium brands at 6–8x ROAS, build landing pages, and produce short-form content. For an audio or consumer-electronics brand, that combination — authentic creator credibility plus real performance-marketing chops — is hard to find in one person.
WHY I’M A FIT
Built for an audio brand's marketing team
I’m the customer and the marketer. I perform live, produce in the studio, and buy, sell, and repair gear every week — so I can create content and campaigns that musicians and audiophiles actually trust, then optimize them like a performance marketer. That authenticity-to-conversion pipeline is exactly what audio brands struggle to build.
SKILLS & CERTIFICATIONS
What I bring
Marketing
- Meta Ads (FB & IG)
- Google Ads (Search & Video)
- Full-Funnel Campaigns
- Landing Pages & Lead Gen
- Performance / ROAS
Audio & Music
- Music Production
- Live Performance
- Audio Gear (mixers, synths, studio)
- Studio Recording
- Guitar & Vocals
Creative & Tools
- Adobe Premiere Pro
- Adobe Illustrator · CapCut
- AI-Assisted Video
- WordPress · MS Office
- IG · YouTube · TikTok
Certifications & Education
Google Search Ads Certification — Skillshop, 2025 · Google Video Ads Certification — Skillshop, 2024 · B.A. Marketing — California State University, Long Beach (Expected Aug 2026)
EXPERIENCE
Where I've done the work
Recording Artist & Content Creator
Jotti · 2017 – Present
Produce, edit, and market music and video content; grew channel to 58K+ subscribers and 6.6M+ views.
Founder & Reseller
GearChamp · 2023 – Present
Source, repair, and resell audio gear (mixers, synths, studio equipment) — $20.7K+ revenue at ~40% margin.
Digital Marketing Strategist
Multiple Clients · 2025 – Present
Run Meta & Google paid media for premium brands — 22 leads/wk at 6–8x ROAS, 12.5% landing-page CTR.
Guitar Instructor & Performer
Sangeet Academy · KidSpace · 2019 – 2022
Taught guitar and delivered live performances — deep hands-on audio and stage experience.
SELECTED WORK
Case Studies
GearChamp
Founder · Audio Gear E-commerce | Sourcing · Pricing · Content · Web Dev
Goal. Build a profitable resale business in audio equipment — mixers, synths, and studio gear.
My role. Ran the full product lifecycle solo: sourcing, repairs, pricing, listing optimization, fulfillment, content, and storefront.
Strategy. Built a repeatable system for buying, refurbishing, and reselling audio gear across Reverb, eBay, and social — improving margins over time.
- $20.7K+
revenue - $8.2K+
net profit - ~40%
margin - 70K
social views
Jotti — Recording Artist
Founder · Music Brand | Brand Building · Content · Paid Social
Goal. Grow an independent music brand from zero across YouTube, Spotify, and social.
My role. Wrote and produced the music; ran every channel and edited all content in Adobe Premiere Pro.
Strategy. Built reach with organic covers (one at 1.6M views, Spotify Indonesia Viral 50), then paid social to Spotify at lowest CPC. Press in LA Tribune & Neon Music; sessions at EastWest Studios.
- 6.6M+
YouTube views - 58K+
subscribers - 1M+
Spotify streams - 60K+
followers
Paid Media for Premium Brands
Clients · Taj Mahal Tents, Parlor Car Tours | Meta Ads · Google Ads · Landing Pages
Goal. Drive qualified leads and bookings for premium luxury-service brands.
My role. Owned the full funnel — ad creative, landing pages, Pixel/Tag tracking — on ~$250/week budgets.
Strategy. Paired high-intent Google Search with social video, optimizing toward cost-per-lead and cost-per-booking.
- 22/wk
qualified leads - 12.5%
landing CTR - 6–8x
ROAS - $8.70
cost/booking
CONTENT EXAMPLES